Sunday, 14 August 2011

Dental Business Tip 2: design your own logo.

One of the most important things you need to know about designing your own logo is that you need "vector graphics" (often stated as SVG). Other graphics will pixelate if you decide to use your logo on something larger than you originally intended. The problem with vector graphics is that it is easy to find yourself looking at purchasing expensive software packages such as Adobe Illustrator. Step in Inkscape , free open source software that does SVG. I have designed my current (DBi) logo on this. It was particularly designed for my Twitter icon, but I am using it elsewhere too. This logo is very simple, but much more complex ones can be developed too. Worth a look.
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2 comments:

  1. ZingPR16 August 2011 at 01:23

    An interesting blog and certainly good advise in terms of creating logo as vector files. That said there are many more considerations to creating a brand. For example an .eps file or .ai are industry standard file formats, should the logo be created in a 3 colour mode (RGB) or 4 colour (CMYK), perhaps spot colours are better?

    A logo is representative of the brand it should effectively communicate who and what you are to your tart audience. I have written an article in that past on branding which you may find useful: http://www.vertical-marketing.com/how-to-articles/what-is-in-a-brand

    In short my professional advise would be to let a professional help with creating this brand. After all, technically all you need to remove a tooth is a pair of pliers and a bit of brute strength. I am sure dentists up and down the country would quite rightly point out all the nuances and considerations that have to be addressed with an extraction as there are ramifications down the line.

    In short - I'm a great believer of leaving dentists to do what they do best, and graphic designers ad marketers will do what they do best.

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  2. paul kelly16 August 2011 at 02:08

    Results are never going to be as good as if done by a professional, in whichever area. It is a sad fact, however, that many practices have no consistent logo or brand concept, and if I can inspire them to get going on this I feel I have done a good job. There are plenty out there who can gain the skills. An overall awareness of the importance of branding (and I do consider it to be important)is good for everybody, and will have spin offs for the IT industry as there will be large numbers of practices who just are not interested or prepared to take the time to do it themselves. NB. I think you meant "target" when you typed "tart", that did make me laugh!

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